Natasha Balam Ponambalam
About Natasha Balam Ponambalam
Natasha Balam Ponambalam is the Customer Marketing Manager at SC Johnson in Kuala Lumpur, Malaysia, with extensive experience in the Food & Beverages industry.
Current Role at SC Johnson
Natasha Balam Ponambalam serves as the Customer Marketing Manager at SC Johnson, based in Kuala Lumpur, Malaysia. In her role, she leads the Customer Marketing Team for Emerging Markets such as Cambodia, Laos, Myanmar, and Vietnam. Her work focuses on customer marketing strategies, ensuring the effective promotion and distribution of SC Johnson's products in these regions.
Previous Experience at Mondelēz International
Before joining SC Johnson, Natasha worked at Mondelēz International as a Trade Marketing Manager. She held this position from 2018 to 2019 in Malaysia. Her responsibilities included developing and executing trade marketing plans to drive sales and market presence for Mondelēz's products.
Career at Nestlé
Natasha has an extensive career at Nestlé, where she held multiple positions between 2013 and 2018. She began as a Key Account Executive in 2013, later transitioning to roles such as Area Sales Executive, Channel Sales Executive (GT & MT), and Senior Trade Marketing Executive. Her tenure at Nestlé spanned across various responsibilities in Selangor, Malaysia, focusing on channel and category management, sales, and trade marketing.
Early Career at Sime Darby Industrial
Natasha's early career includes a four-year tenure at Sime Darby Industrial Sdn Bhd, where she worked as a Key Account Executive from 2009 to 2013. Her role involved managing key accounts, focusing on building and maintaining strong client relationships within the company’s portfolio.
Educational Background
Natasha holds a Bachelor's degree in Marketing from Universiti Tenaga Nasional, which she completed between 2006 and 2009. Additionally, she earned a Master's degree in Economics from Universiti Putra Malaysia, where she studied from 2011 to 2012. Her educational qualifications underpin her strong analytical and strategic skills in marketing and economics.
Skills and Expertise
Natasha possesses a robust skill set in Key Account Management, Channel Management, Category Management, Customer Service, Distributor Management, and Trade Marketing. Her expertise is supported by a strong background in the Food & Beverages industry. These skills have contributed to her successful career managing various marketing and sales roles across several leading companies.