Nayada Chansiriwongs
About Nayada Chansiriwongs
Nayada Chansiriwongs is the Head of Trade Marketing Manager for Indochina at SC Johnson, based in Racine, Wisconsin, United States.
Title and Current Position
Nayada Chansiriwongs is the Head of Trade Marketing Manager for the Indochina region at SC Johnson. She is based in Racine, Wisconsin, United States. In this role, she is responsible for translating marketing and brand strategies into impactful go-to-market plans for the cluster countries. She leads a team to develop and execute annual plans, ensuring that all targets are met.
Professional Experience at SC Johnson
Nayada Chansiriwongs has been with SC Johnson, where she holds the position of Head of Trade Marketing Manager, Indochina. Prior to this, she served as the Head of Trade Marketing Manager in Thailand from 2010 to 2014, also in Racine, Wisconsin, United States. During her tenure, she has overseen sales and demand planning for the Indochina cluster, achieving sales and trade spending targets.
Career at Proctor & Gamble
Nayada Chansiriwongs accumulated extensive experience at Proctor & Gamble Trading, where she held several positions. She worked as a Unit Manager from 2009 to 2010 and was involved in Marketing Strategy and Planning from 2006 to 2008. From 2004 to 2006, she served as a Unit Manager for the Traditional Trade Channel, and before that, as a Key Account Manager, Traditional Trade Channel from 2003 to 2004. Additionally, she held the position of Key Account Manager, MT from 2001 to 2003 in Cincinnati, Ohio, and was a Category Management Manager in 2001.
Educational Background
Nayada Chansiriwongs earned her Master of Business Administration (MBA) from Loyola University Chicago, completing her studies from 1995 to 1997. She also holds a Bachelor of Business Administration (BBA) degree from Thammasat University, Thailand, where she studied from 1991 to 1995.
Team Leadership and Responsibilities
In her role at SC Johnson, Nayada Chansiriwongs leads a team responsible for developing and executing year plans for the Indochina cluster. She oversees sales planning and demand planning, ensuring targets are met. Additionally, she provides career planning and on-the-job coaching to a team of seven subordinates.