Nina Richman, MBA
About Nina Richman, MBA
Nina Richman, MBA, is the Manager of Consumer Insights & Business Analytics at SC Johnson, with extensive experience in market insights, strategy, and research development across various industries.
Current Position at SC Johnson
Nina Richman serves as the Manager of Consumer Insights & Business Analytics at SC Johnson. Her role involves analyzing consumer data to inform business strategies and decisions. Collaborating with various functional areas including c-suite, sales, marketing, R&D, product development, technology, and external partners, she contributes to the development of insights-driven strategies for the company.
Previous Experience in Market Insights and Strategy
Nina Richman held the position of VP Market Insights & Strategy at Edifice Health, Inc. from 2021 to 2022. Her responsibilities included identifying business opportunities and translating key insights into growth strategies. Prior to this, she consulted for Insightly, LLC from 2020 to 2021, providing expertise in strategy, insights, and marketing.
Past Roles in Strategy and Insights
Nina served as Vice President, Strategy & Insights at Tone It Up, Inc. from 2019 to 2020 and as Principal, Survey & Segmentation COE at Information Resources, Inc. from 2016 to 2019. These roles involved directing research initiatives, managing vendor relationships, and leading projects aimed at enhancing business strategies through data-driven insights.
Early Career and Consulting Experience
Nina Richman began her career at SC Johnson as Senior Research Services Manager from 2001 to 2004. She then founded and operated Richman Consulting from 2005 to 2015, providing strategic, insights, and marketing consulting services. She also worked at PetSmart as Senior Manager, Consumer Insights between 2015 and 2016.
Educational Background
Nina Richman holds a Master of Business Administration (MBA) from Carnegie Mellon University - Tepper School of Business. She earned a Master of Science (MS) in the Science of Health Care Delivery from Arizona State University and a Bachelor of Arts (B.A.) in Economics from the University of Illinois Urbana-Champaign.