Oliver Soto
About Oliver Soto
Oliver Soto is the Asia Pacific Rtm Director at SC Johnson and Traditional Trade Director for the ASEAN and Pacific Group at The Coca-Cola Company, with extensive experience in route-to-market strategies and senior management roles in major beverage companies.
Current Role at SC Johnson
Oliver Soto serves as the Asia Pacific RTM Director at SC Johnson in Racine, Wisconsin, United States. Since January 2017, he has been leading the route-to-market strategies for the Asia Pacific region, leveraging his extensive experience in the consumer goods industry. His role involves oversight of market entry strategies, distribution networks, and optimizing product availability across diverse markets in Asia Pacific.
Current Role at The Coca-Cola Company
Oliver Soto also currently holds the position of Traditional Trade Director, ASEAN and Pacific Group CoE at The Coca-Cola Company in Atlanta, Georgia, United States. In this role, he is responsible for managing traditional trade channels across Southeast Asia and the Pacific, focusing on enhancing market presence and driving sales performance in these regions.
Previous Roles at The Coca-Cola Company
Oliver Soto has held multiple senior roles at The Coca-Cola Company. From 2012 to 2013, he served as Commercial Execution and RTM Director in Atlanta, Georgia. Prior to this, he was the Commercial Strategy and Capability Senior Manager from 2008 to 2012, where he worked on developing and implementing commercial strategies to enhance market competitiveness and operational efficiency.
Previous Role at PepsiCo
Before joining The Coca-Cola Company, Oliver Soto worked at PepsiCo as the Sales Capability Senior Manager from 2005 to 2008 in Purchase, New York, United States. During his tenure, he was involved in enhancing sales processes and building strategic sales capabilities, contributing to the overall sales growth and market expansion efforts of the company.
Educational Background
Oliver Soto has a strong academic background in business administration and management. He studied at the Georgia Institute of Technology, focusing on Business Administration and Management from 2008 to 2009. Prior to this, he attended Metropolitan University (UNIMET) where he earned his degree in Business Administration and Management from 1989 to 1994. His educational experiences have equipped him with foundational skills essential for his various leadership roles.