Parag Aggarwal
About Parag Aggarwal
Parag Aggarwal is a Senior Brand Manager at SC Johnson in Gurgaon, Haryana, India, with extensive experience in marketing and brand management across various companies.
Current Position at SC Johnson
Parag Aggarwal currently holds the position of Senior Brand Manager at SC Johnson in Gurgaon, Haryana, India. His role encompasses managing various aspects of brand strategy, ensuring alignment with the company's goals, and driving growth through effective marketing initiatives. His tenure in this position has seen him leverage his extensive experience in brand management and marketing to contribute to the brand's success.
Previous Roles at SC Johnson
Before his current role, Parag Aggarwal served as a Customer Marketing Manager at SC Johnson from 2017 to 2018 in Gurgaon, India. In this capacity, he was responsible for overseeing marketing strategies aimed at enhancing customer engagement and driving sales across different channels. This role allowed him to build a strong foundation in customer marketing and develop effective approaches for reaching diverse consumer segments.
Experience at Procter & Gamble
Parag Aggarwal has extensive experience working at Procter & Gamble, where he held multiple positions. From 2014 to 2017, he was the Shopper Marketing Manager in the Mumbai Area, India, focusing on understanding shopper psychology and developing strategies that maximized product appeal at the point of sale. Prior to that, from 2011 to 2014, he served as a Key Account Manager in Rajasthan, managing relationships with significant accounts and ensuring successful product placements and promotions.
Educational Background
Parag Aggarwal's academic credentials include an MBA from ESCP Europe, completed in 2010, and an MBA with a focus on marketing and finance from the Indian Institute of Management, Lucknow, from 2009 to 2011. He also holds a B.E. in Electronics & Communication from Netaji Subhas Institute of Technology, completed between 2003 and 2007. His early education was completed at Sachdeva Public School, Delhi, where he studied Non-medical with Computer Science until the 12th grade.
Early Career and Internships
Parag Aggarwal began his professional journey as a Software Engineer at Aricent, where he worked from 2007 to 2009. He also completed a summer internship at Wipro Consulting Services in Gurgaon, India, in 2010. These early roles provided him with a solid foundation in technical and consulting skills, which he later leveraged in his marketing and brand management career.
Expertise in Marketing and Strategy
Parag Aggarwal's expertise encompasses a wide range of marketing and strategy disciplines. He excels in the development and execution of BTL strategies, including go-to-market (GTM) plans, brand key visuals, and assets. His profound understanding of shopper psychology and consumer insights enables him to devise effective shopper marketing strategies. Additionally, he is highly skilled in managing brand P&L, portfolio and pricing strategy, and media strategy (both traditional and digital), contributing to sustainable brand growth.