Paula Carvajal
About Paula Carvajal
Paula Carvajal is a Brand Marketing Associate Manager for the Northern Region in Air Care at SC Johnson, with extensive experience in trade and customer marketing roles across multiple regions.
Current Role at SC Johnson
Paula Carvajal is the Customer Marketing Associate Manager for the Andean Region at SC Johnson, based in Racine, Wisconsin. She has been in this role for over 6 years since August 2017. In her current position, Paula focuses on customer marketing strategies within the air care segment, helping to drive brand awareness and market penetration in the Northern Region.
Previous Experience at British American Tobacco
Before joining SC Johnson, Paula Carvajal worked at British American Tobacco for over 4 years in various roles. Her tenure included positions such as Trade Marketing Manager, Shopper Marketing Executive, Merchandising Executive, Retail and Communications Executive, Key Account Executive, Trade Marketing Representative, and Trade Marketing Developer. During this period, Paula gained extensive experience in trade marketing, shopper marketing, retail communications, and key account management, primarily in the Greater London area.
Prior Experience at Igt
Paula Carvajal served as the Trade Marketing Chief at Igt from 2016 to 2017 for 11 months. Based in London, she was responsible for overseeing trade marketing initiatives, including the development and execution of marketing strategies aimed at increasing the company's market share and brand presence.
Educational Background
Paula Carvajal has a diverse educational background. She holds a Master of Business Administration (MBA) in International Business from Foro Europeo, completed between 2009 and 2011. Additionally, she studied Management and Public Relations at the University of Toronto from 2010 to 2011. Paula earned her undergraduate degree in International Business from Universidad De La Sabana, where she studied from 2005 to 2010. Her education has provided a strong foundation for her career in marketing and business management.
Early Career at Procolombia
Paula Carvajal began her professional journey with an international trade internship at Procolombia in Bogotá, Colombia, from 2010 to 2011. During this 7-month internship, she gained valuable experience in international trade operations and practices, laying the groundwork for her future roles in trade and customer marketing.