Ricardo Kotlik

Ricardo Kotlik

Senior Director, Category Leadership & Shopper Insights @ SC Johnson

About Ricardo Kotlik

Ricardo Kotlik is the Senior Director of Category Leadership & Shopper Insights at SC Johnson in the Greater Chicago Area, with extensive experience in market analysis, industry insights, and data analytics.

Current Position at SC Johnson

Ricardo Kotlik holds the position of Senior Director, Category Leadership & Shopper Insights at SC Johnson, located in the Greater Chicago Area. In this role, he leads a team of 50 members within North America Category Leadership & Shopper Insights teams. He focuses on delivering market analysis, industry insights, data analytics, and category trends to create a competitive advantage for SC Johnson. He ensures category and shopper knowledge across both physical and digital paths to purchase for all SC Johnson categories.

Previous Roles at SC Johnson

Before his current role, Ricardo Kotlik served in different capacities at SC Johnson. In 2018, he was the Director, Center of Excellence & Shopper Insights for six months. From 2016 to 2018, he was the Director, Category and Trade Solutions. Both positions were based in the Greater Chicago Area, where he contributed significantly to the company's insights and category management strategies.

Experience at PepsiCo

Ricardo Kotlik has an extensive background with PepsiCo, working in multiple roles over the years. His positions included Director Category Leadership - DX National Grocery (2015-2016) and Director, Retail Strategy Insights and Category Management Quaker Foods North America (2011-2015) in the Greater Chicago Area. Additionally, he served as Senior Insights & Category Manager, Beverages/Wal-Mart Team (2008-2011), and Category Manager, Pepsi/Wal-Mart Team (2007-2008) in Bentonville, AR. He also held roles such as Category Manager, West Division, Large Format and Emerging & Convenience (2005-2007) in Pleasanton, CA, and Associate Manager, Convenience & Gas Channel (2003-2005) in Purchase, NY.

Education and Academic Background

Ricardo Kotlik earned his Master of Business Administration (M.B.A.) with a concentration in Marketing Management and Supply Chain Management from the University of Maryland from 2001 to 2003. He also holds a Master's Degree in Marketing from Universidad Aconcagua – Universidade F. do Rio Grande do Sul.

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