Rudy Wilson
About Rudy Wilson
Rudy Wilson is the President of Global Consumer Brands at SC Johnson, with extensive experience in marketing and brand management across various companies including AT&T and Frito-Lay.
Current Role at SC Johnson
Rudy Wilson currently serves as the President of Global Consumer Brands at SC Johnson. In this role, he oversees the global operations and strategic direction for the company's consumer brands. His leadership focuses on driving sustainable growth and commercial excellence across SC Johnson's extensive portfolio. Key responsibilities include developing innovative strategies and ensuring the commercial success of their brands on a global scale.
Previous Positions at SC Johnson
Before his current role, Rudy Wilson held several significant positions at SC Johnson. He was the Global Chief Marketing Officer for Global Consumer Brands from 2019 to 2021. Prior to that, he served as the Senior Vice President of the ACT Region from 2018 to 2019, where he managed commercial operations across Africa, the Middle East, and CIS regions. His earlier positions within SC Johnson include overseeing the growth strategy and brand/equity platforms for the Global Home Storage category, as well as driving international expansion efforts.
Experience at AT&T
At AT&T, Rudy Wilson held the position of Global Vice President, Brand Management and Advertising from 2012 to 2016. During his tenure, he was responsible for developing consumer-facing advertising and leading engagement programming and activation for the AT&T brand portfolio. His role focused on enhancing brand visibility and driving consumer interaction through strategic marketing initiatives.
Roles at Frito-Lay
Rudy Wilson's career at Frito-Lay included several key marketing and commercial leadership roles. From 2011 to 2012, he was the Group Vice President of Consumer and Shopper Engagement, and from 2009 to 2011, he served as the Group Vice President of Core Brands. He also held the position of Senior Director for the Doritos brand from 2007 to 2009. During his time at Frito-Lay, he led multicultural strategy and activations and played a crucial role in developing consumer engagement and marketing programs.
Educational Background
Rudy Wilson earned his MBA from the University of Michigan - Stephen M. Ross School of Business, where he studied from 2000 to 2002. He also holds a Bachelor of Science degree in Business from Arizona State University, which he completed from 1993 to 1997. His educational background has provided a strong foundation for his successful career in marketing and leadership roles across various high-profile companies.
Industry Recognition and Board Membership
Throughout his career, Rudy Wilson has achieved top honors from prestigious organizations such as Cannes Lions, Effies, Clios, One Show, Favorite Website Awards, D&AD, Sabre PR Award, and the Webbys. Additionally, he has been involved in industry boards, such as the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), where he contributes to the development of inclusive marketing practices. His achievements reflect his dedication to excellence and innovation in the marketing field.