Sarah Daniels
About Sarah Daniels
Sarah Daniels is the Global Consumer Insights Manager - Air Care at SC Johnson, with extensive experience in consumer insights and research roles across various industries.
Current Role at SC Johnson
Sarah Daniels is currently the Global Consumer Insights Manager for Air Care at SC Johnson in the United States. In this role, she is responsible for developing actionable insights and translating data into simple yet compelling narratives that influence key decision-makers. Her work ensures senior executives' strategies are customer-informed, guiding the most important strategies and decisions in areas like strategic planning, merchandising, product development, and marketing.
Previous Roles at SC Johnson
Before her current role, Sarah Daniels worked at SC Johnson as the Global Consumer Insights Manager for Pest Control from 2020 to 2022, and as the Global Shopper Insights Manager for Home Cleaning from 2018 to 2020 based in Racine, WI. During her tenure in these roles, she focused on fostering a culture of insights through sharing and transparency. She influenced key strategies and tactics through disruptive insights and recommendations, ensuring the highest level of insights activation.
Customer Insights Experience at Kohl's
Sarah Daniels worked at Kohl's from 2007 to 2018 in various roles centered around consumer insights. She started as a Consumer Research Analyst (2007-2010), then became a Consumer Insights Senior Analyst (2010-2016), and finally served as a Customer Insights Strategist (2016-2018). In these roles, she developed and leveraged customer insights to guide strategies and decisions across multiple functions within the company.
Early Career at Chicago Public Schools
Sarah Daniels began her career at Chicago Public Schools as a Research and Evaluation Intern from 2006 to 2007. She later worked as a Research and Evaluation Consultant in 2007 for four months. In these roles, she gained valuable experience in research and evaluation that laid the groundwork for her subsequent roles in consumer insights.
Education in Applied Social Psychology
Sarah Daniels holds a Master of Arts (MA) degree in Applied Social Psychology with a focus on research and statistics from Loyola University Chicago, where she studied from 2005 to 2007. Her academic background provided her with a strong foundation in research methodologies and statistics, which she has applied throughout her career in consumer insights.