Schaefer Thelen
About Schaefer Thelen
Schaefer Thelen is the Associate Brand Manager for OFF!® at SC Johnson, with a background in marketing, sales, and brand management.
Title
Schaefer Thelen is the Associate Brand Manager for OFF!® at SC Johnson.
Company
Schaefer Thelen is currently employed at SC Johnson, a leading American multinational, as the Associate Brand Manager for OFF!®. His role involves strategic brand management and executing marketing initiatives for the company's line of insect repellent products.
Professional Background
Schaefer Thelen has an extensive background in marketing and brand management at SC Johnson. Prior to his current role, he held positions such as OmniChannel Shopper Marketing (2020-2021) in Chicago, Illinois, Sales Analyst (2019-2020) in Rogers, AR, and Marketing Intern (2018) in Grand Haven, MI. Additionally, he gained early experience as a Marketing, Sales, and Entrepreneurship Intern at High Hopes Hammock Company (2017) and as an Integration Counselor and Day Camp Co-Coordinator at YMCA of the USA (2015-2016).
Education and Expertise
Schaefer Thelen completed his Bachelor's degree in Business Administration with a focus on Marketing and Strategy at the University of Michigan - Stephen M. Ross School of Business, where he studied from 2015 to 2019. His academic background laid a solid foundation for his expertise in strategic brand management and marketing.
Achievements
Schaefer Thelen has demonstrated significant achievements in his career. He led a cross-functional team to launch a new marketing campaign for OFF!® that increased brand awareness by 15%. He also developed a digital marketing strategy for OFF!® that improved online engagement by 20%. His exceptional performance in brand management earned him the SC Johnson Marketing Excellence Award in 2022. Moreover, he participated in the SC Johnson Leadership Development Program, focusing on strategic brand management and innovation.
Community Involvement
Schaefer Thelen actively volunteers as a mentor for students at the University of Michigan's business school. In this role, he provides guidance on careers in marketing and brand management, helping to foster the next generation of marketing professionals.