Taíla Santiago
About Taíla Santiago
Taíla Santiago is an Associate Manager in Marketing for Air Care at SC Johnson in Rio de Janeiro, Brazil, with over a decade of experience in various marketing and sales roles within the company.
Title at SC Johnson
Taíla Santiago currently holds the position of Associate Manager - Marketing | Air Care at SC Johnson in Rio de Janeiro, Brazil. She has been in this role since 2021, managing marketing strategies for the Air Care product segment.
Professional Background and Experience
Taíla Santiago has over a decade of experience in marketing and sales roles at SC Johnson. She began her career at SC Johnson in 2010 as a marketing intern in the Home Cleaning division. Over the years, she held various positions including Associate - Marketing, Sr. Associate - Sales, and Sr. Associate - Marketing before becoming the Associate Manager - Marketing | Pest Control. In 2021, she transitioned to her current role in the Air Care segment.
Education and Credentials
Taíla Santiago holds multiple degrees and certifications in marketing. She completed a Kellogg Executive Education program focused on marketing in 2020. She also earned an MBA in digital marketing from Escola Superior de Propaganda e Marketing in 2017. Additionally, she holds a bachelor’s degree in Advertising and Propaganda from PUC-Rio and a bachelor’s degree in Pedagogy from UERJ.
Roles in Marketing and Sales at SC Johnson
From 2010 to 2021, Taíla Santiago has been involved in both sales and marketing roles at SC Johnson. She started as a marketing intern for Home Cleaning products, moved up to an associate position, and later became Sr. Associate - Sales. She then transitioned to marketing roles, handling Pest Control and then Air Care segments. Her responsibilities included developing and managing marketing strategies for these product categories.
Transition from Sales to Marketing
Taíla Santiago transitioned from a sales role to a marketing role within SC Johnson in 2011. She initially spent six years as a Sr. Associate - Sales before moving into marketing positions. This shift allowed her to leverage her sales experience to develop and manage marketing strategies for various product categories, including Home Cleaning, Pest Control, and Air Care.