Tatiana Anufrieva
About Tatiana Anufrieva
Tatiana Anufrieva is the Managing Director and Country Manager Benelux at SC Johnson and the Founder and CEO of TATTINESS in Portugal.
Current Roles at TATTINESS and SC Johnson
Tatiana Anufrieva currently holds dual leadership roles. She is the Founder and CEO of TATTINESS, a company she established in 2019 in Portugal that created the Happy Pijama brand, specializing in sustainable and joyful sleepwear. Concurrently, Tatiana serves as the Managing Director and Country Manager for Benelux at SC Johnson, overseeing operations in the Amsterdam Area, Netherlands, and Brussels, Belgium.
Previous Roles at SC Johnson
Tatiana Anufrieva's tenure at SC Johnson includes numerous significant roles. From 2014 to 2015, she was the Marketing & Commercialization Director for Russia & CIS. Prior to that, she served as Marketing Director for the same region from 2010 to 2014. Between 2009 and 2010, she was the Marketing Manager for Russia & CIS. From 2008 to 2009, Tatiana undertook a Global Marketing Assignment at the company's headquarters in Wisconsin, USA. Earlier roles included Marketing Manager (2005-2008) and Category Manager (2003-2004) for Russia & CIS.
Educational Background
Tatiana Anufrieva holds dual master’s degrees. She earned a Master of Economics in Business, Management, Marketing, and Related Support Services from the Moscow State Institute of International Relations (University) MFA Russia MGIMO, studying from 1992 to 1997. Additionally, she holds a master’s degree in Applied Mathematics and Mechanical Engineering from Moscow State University of Civil Engineering (MSUCE), where she studied from 1987 to 1992.
Brand Management and Leadership Achievements
Throughout her career, Tatiana Anufrieva has demonstrated notable expertise in brand management and leadership. She led the acquisition and integration of Kiwi and Fumitox brands for Sara Lee. Additionally, she has extensive experience managing and growing eight global brands, including Glade, Raid, Off, Mr Muscle, Duck, and Kiwi. In 2013, she received two awards at the SCJ Global Leadership Forum for Market Share Growth and Sales and Profit Growth.
Previous Roles at Other Companies
Before her extensive career at SC Johnson, Tatiana Anufrieva worked at P.A.S.A, Gallina Blanca as a Senior Brand Manager from 2001 to 2003. Prior to that, she spent five years as a Brand Manager at Wella AG, from 1996 to 2001. These roles helped build her foundational expertise in brand management and strategic marketing.