Tatiana Murillo
About Tatiana Murillo
Tatiana Murillo is the E-commerce Media Strategy and Digital Marketing Manager for the Northern Cluster at SC Johnson in Colombia.
Current Role at SC Johnson
Tatiana Murillo is currently serving as the E-commerce Media Strategy and Digital Marketing Manager for the Northern Cluster at SC Johnson in Colombia. In this role, she is responsible for aligning digital commerce strategies with commercial, marketing, and trade teams to enhance the digital ecosystem and implement omnichannel solutions. Her responsibilities also include managing media investment and purchasing strategies for pure players, brick-and-clicks, and last-mile delivery services.
Professional History at SC Johnson
Tatiana Murillo has held several significant positions at SC Johnson before her current role. She served as Sr. Brand Manager Repellents & Cluster Head for Digital Marketing and E-comm Media Strategy from 2020 to 2021. Prior to that, she was the Sr. Regional Brand Manager for Glade & E-comm Lead Northern Region from 2018 to 2020, based in Bogotá. She also worked as Regional Brand Manager Air Care & Digital Lead Andean Region from 2017 to 2018, and as Regional Brand Manager, Andean Cluster Pest Control from 2016 to 2017, located in Bogotá.
Previous Roles in Marketing and Strategy
Before her tenure at SC Johnson, Tatiana Murillo amassed extensive experience in brand management and consumer insights. She worked at SABMiller as a Sr. Brand Marketing Coordinator from 2014 to 2016 in Bogotá. Her experience at PepsiCo includes several roles: Brand Manager (2013-2014), Consumer Strategy & Insights Analyst (2011-2013), and Consumer Strategy & Insights Intern (2010-2011).
Educational Background
Tatiana Murillo has a strong academic foundation in business and marketing. She earned a Master en Dirección de E-commerce y Marketing Digital from Esden Business School in 2017. Additionally, she completed a program in Intercambio at Universidad de Palermo in 2008. Her undergraduate degree, Administrador de Empresas, was obtained from Colegio de Estudios Superiores de Administración, where she studied Business Administration from 2007 to 2011.
Expertise in E-commerce and Digital Marketing
Tatiana Murillo specializes in accelerating e-commerce sales growth across regions such as Mexico, Central America, Colombia, Peru, and Ecuador. She is adept at building brand equity through insights, competitive environment analysis, and sales channel strategies. Her work focuses on integrating digital commerce strategies with various teams to bolster the digital ecosystem and develop omnichannel solutions.