Thomas Lydia
About Thomas Lydia
Thomas Lydia is the Director of Category and Shopper Insights at SC Johnson in Brantford, Ontario, Canada, with over 13 years of experience at the company and a background in economics from Wilfrid Laurier University.
Current Company: SC Johnson
Thomas Lydia currently holds the position of Director, Category and Shopper Insights at SC Johnson in Brantford, Ontario, Canada. He has been with the company for over 13 years, beginning his tenure in March 2010. His role involves leveraging category and shopper insights to drive strategic decision-making and revenue growth for the company.
Previous Roles at Unilever
Thomas Lydia worked at Unilever for a total of 8 years, holding various key positions. He was a Brand Manager from 1997 to 1999, a Category Management Team Leader from 1999 to 2002, and a Customer Team Lead from 2005 to 2007 in Toronto, Ontario, Canada. These roles provided him with a comprehensive understanding of category management, brand strategy, and customer relationship management.
Education and Expertise in Economics
Thomas Lydia studied Economics at Wilfrid Laurier University, where he earned a Bachelor of Arts (BA) degree. His academic background in economics underpins his expertise in category management and shopper insights, enabling him to apply economic principles to strategic business decisions.
Experience in Category and Shopper Insights
Thomas Lydia possesses extensive experience in category and shopper insights, having led teams in this area for over a decade. His work focuses on understanding consumer behavior and market trends to inform business strategies. This experience has allowed him to consistently drive revenue and achieve business objectives through insightful leadership.