Tiffany Lum
About Tiffany Lum
Tiffany Lum is the Global eCommerce Manager at SC Johnson in Racine, Wisconsin, with a diverse background in marketing and digital strategy, primarily at AT&T.
Professional Title and Current Role
Tiffany Lum currently holds the title of Global eCommerce Manager at SC Johnson. Located in Racine, Wisconsin, United States, she oversees global eCommerce operations for the company. In this role, she is responsible for elevating SC Johnson’s digital commerce presence and optimizing strategies to drive growth and efficiency.
Experience at AT&T
Before joining SC Johnson, Tiffany Lum had an extensive career at AT&T, where she held multiple roles. She was the Corporate Strategy Lead for 11 months, the Product Owner Mobility Digital Experience for a year, and Lead Demand Generation Marketing Manager for two years. Additionally, she served as Lead Digital Strategist, Lead Product Marketing Manager, Director Chief of Staff, and Senior Brand Marketing Manager. Her tenure at AT&T was marked by progressive roles in the Business Digital Experience sector in various locations, including Dallas and Fort Worth, Texas.
Educational Background
Tiffany Lum earned her MBA in Marketing from Clark Atlanta University from 2007 to 2009. She also holds a Bachelor of Science in Electrical and Electronics Engineering from the Georgia Institute of Technology, where she studied from 2000 to 2004. Additionally, she attended the University of Washington to study Computer Engineering for a year between 1999 and 2000.
AI and Content Efficiency Initiatives
Tiffany Lum has been involved in launching an Artificial Intelligence pilot focused on content efficiency. This initiative led to a 30% reduction in production time, demonstrating her ability to leverage cutting-edge technology to optimize business processes.
eCommerce and Technological Advancements
In her role as Global eCommerce Manager, Tiffany Lum has identified and analyzed disruptions and trends within the commerce landscape. She has disseminated the implications of shifts in consumer behavior, retail changes, and technological advances to the business. Her efforts have included auditing digital shelves, developing best practice playbooks, and making content optimization recommendations.