Vinicius Ribeiro
About Vinicius Ribeiro
Vinicius Ribeiro is a Marketing Associate Manager at SC Johnson, specializing in Home Cleaning in Rio de Janeiro, Brazil.
SC Johnson Marketing Associate Manager
Vinicius Ribeiro currently holds the position of Marketing Associate Manager - Home Cleaning at SC Johnson. He operates out of Rio de Janeiro e Região, Brasil. His role involves developing marketing strategies, managing product launches, and overseeing promotional campaigns, particularly for the Lysoform brand. Additionally, Ribeiro is responsible for the Profit and Loss (P&L) statements, ensuring that the financial aspects of the brand align with overall company objectives.
Previous Roles at SC Johnson
Before assuming his current role, Vinicius Ribeiro accumulated extensive experience at SC Johnson, holding various positions. From 2013 to 2016, he served as a Marketing Senior Analyst - Air Care & Automotive in Brasil and Racine, Wisconsin, United States. Prior to that, he worked as a Marketing Jr. Analyst - Home Cleaning for 4 months in 2013, and as a Marketing Intern - Home Cleaning from 2011 to 2012 for one year in Brasil. His earlier roles involved developing and executing media and promotional campaigns with advertising agencies.
Educational Background
Vinicius Ribeiro has a diverse educational background. He earned a Pós-graduação Stricto Sensu - Mestrado Profissional in Administração from Pontifícia Universidade Católica do Rio de Janeiro from 2020 to 2022. In 2018, he attended the Cannes Lions School, completing the Young Marketers Academy. Ribeiro also completed the Drivers of Demand Program at Northwestern University - Kellogg School of Management in 2015. He holds a Graduação in Comunicação Social - Publicidade e Propaganda from ESPM - Escola Superior de Propaganda e Marketing, and another Graduação in Comunicação Social - Publicidade from Universidade Federal do Rio de Janeiro.
Professional Skills and Responsibilities
In his professional journey, Vinicius Ribeiro has developed a range of skills and responsibilities. He has managed the launch of new products under the Lysoform brand and has experience in executing media and promotional campaigns in collaboration with advertising agencies. Moreover, he has been involved in the Sales and Operations Planning (S&OP) process to align marketing strategies with supply chain operations. His role also includes managing the Profit and Loss (P&L) statements for his brand, ensuring financial performance aligns with corporate goals.