Viola Krutwage
About Viola Krutwage
Viola Krutwage is the Customer Marketing Manager DACH at SC Johnson, based in Düsseldorf, Germany, with a strong background in marketing and corporate development.
Company
Viola Krutwage is currently employed at SC Johnson as the Customer Marketing Manager DACH. Her role is based in Düsseldorf, North Rhine-Westphalia, Germany.
Title
Viola Krutwage holds the position of Customer Marketing Manager DACH at SC Johnson.
Previous Roles at SC Johnson
Viola Krutwage has held several roles at SC Johnson. From 2019 to 2021, she served as the Senior Associate Customer Marketing DACH. Prior to that, in 2019, she was the Senior Associate Marketing Commercialization in Switzerland for 6 months. In 2018, she worked as an Associate Marketing Commercialization, also in Switzerland, for 8 months. From 2016 to 2018, she held the position of Associate, Customer Marketing, based in Düsseldorf und Umgebung, Deutschland.
Early Career
Viola Krutwage's early career includes various roles. In 2015, she was the Corporate Development Manager at foodora in Vienna for 2 months. In 2014, she worked as a Corporate Development Intern at CLAAS KGaA mbH in Germany for 3 months. She also served as a Marketing Intern at Ilsenburger Grobblech GmbH from 2012 to 2013 in Braunschweig und Umgebung, Deutschland, for 10 months. Earlier, in 2011, she was an Intern in the Sales, Marketing, and Customer Care Department at Quality Choice Worldwide SL in Barcelona for 3 months.
Education and Expertise
Viola Krutwage holds a Master of Science (M.Sc.) in Business Administration and Management from ESCP Europe, where she studied from 2013 to 2015. In 2012, she achieved a Bachelor of Business Administration (B.B.A.) from ESA (Etudes Supérieures Appliquées). Her education also includes a Bachelor of Business Administration (B.B.A.) in International Business from Saxion Hogescholen, where she studied from 2009 to 2013.
Marketing Strategy and Campaigns
Viola Krutwage has implemented a customer-centric marketing strategy that significantly improved customer engagement in the DACH region. She played a key role in launching a successful regional marketing campaign that increased brand awareness by 20%.
Market Analysis and Growth
Viola Krutwage developed and executed comprehensive market analysis which identified new growth opportunities in the DACH region.
Process Improvement and Efficiency
Viola Krutwage led a cross-functional team to streamline marketing processes, resulting in a 15% increase in efficiency.
Customer Events and Webinars
Viola Krutwage organized and hosted several high-profile customer events and webinars, enhancing customer relationships and loyalty.
Internal Recognition and Performance
Viola Krutwage has received internal recognition for outstanding performance in customer marketing initiatives.
Digital Marketing
Viola Krutwage contributed to the development of a digital marketing strategy that boosted online sales by 25%.
Mentorship and Team Collaboration
Viola Krutwage is actively involved in mentoring junior marketing team members, fostering a collaborative and growth-oriented work environment.