Fra Salazar
About Fra Salazar
Fra Salazar is a Digital Growth Marketing Manager at Scale AI in Ciudad de México, specializing in creating engaging content for job seekers. With a background in content management and digital marketing, Salazar has organized community events and hosts live sessions focused on job search strategies.
Current Role at ScaleAI
Fra Salazar serves as the Digital Growth Marketing Manager at Scale AI, a position held since 2021. In this role, Salazar focuses on digital marketing strategies to enhance growth and engagement. Based in Ciudad de México, México, Salazar utilizes expertise in content creation and marketing to drive initiatives that connect with target audiences.
Previous Experience in Digital Marketing
Prior to joining Scale AI, Fra Salazar held various roles in digital marketing. Salazar worked as the CEO of Trabajo en Digital from 2018 to 2021, where responsibilities included overseeing operations and strategy. Additionally, Salazar served as Marketing Strategy & Operations at Kuukum Content Marketing from 2017 to 2019 and as Content Manager at PSafe Tecnologia S/A from 2016 to 2017. Earlier experience includes a role as Web Content Editor at Burson-Marsteller in 2011.
Educational Background
Fra Salazar has a diverse educational background in communication and marketing. Salazar earned a Licenciatura in Comunicación from UNAM, completing the program from 2008 to 2013. Further studies include a Conversion Copywriter certification from Copy Hackers in 2020, an SEO course from Backlinko in 2018, and a Google Ads course from Mercatitlán in 2018. Salazar also studied Publicidad at Simulador de Vuelo-Brainmart in 2009.
Community Engagement Initiatives
Salazar actively engages with the community through various initiatives. One notable effort is the organization of a weekly event called #MartesDeChamba, aimed at connecting individuals with job opportunities. Additionally, Salazar hosts live sessions and podcasts that focus on digital marketing and job search strategies, further supporting individuals in their career pursuits.
Content Creation and Publications
Fra Salazar specializes in creating engaging content tailored to help individuals find their ideal job. Salazar publishes a newsletter that offers tips specifically for job seekers in the marketing and content fields. This focus on content creation aligns with Salazar's broader goal of connecting talent with opportunities in the digital landscape.