Maura Melis
About Maura Melis
Maura Melis is a Senior Events & Field Marketing Manager with extensive experience in event management and marketing strategies. She has held various roles in companies such as Planview, Inc. and Scale AI, demonstrating expertise in demand generation and account-based marketing.
Current Role at ScaleAI
Maura Melis currently serves as the Senior Events & Field Marketing Manager at Scale AI, a position she has held since 2022. In this role, she is responsible for overseeing various marketing initiatives, particularly in the events space. Her expertise includes managing a range of event formats such as tradeshows, user conferences, roundtables, community events, virtual gatherings, and networking events. This role allows her to leverage her extensive background in marketing to enhance brand visibility and engagement.
Previous Experience at Planview, Inc.
Prior to her current position, Maura Melis worked at Planview, Inc. in several marketing roles from 2017 to 2020. She began as a Demand Generation Associate for 11 months, followed by a year as a Demand Generation Specialist. She then advanced to the role of Marketing Manager - Demand Generation for another year. During her time at Planview, she focused on aligning sales and marketing strategies to improve Account-Based Marketing (ABM) efforts and utilized marketing automation tools like Marketo, Pardot, and HubSpot.
Experience at UpKeep and Noesis Capital Management
Maura Melis has also held positions at UpKeep and Noesis Capital Management. At UpKeep, she worked as a Growth Marketing Manager for six months in 2020-2021, where she contributed to growth initiatives. Earlier, in 2016, she served as a Marketing Intern at Noesis Capital Management for one month. These roles provided her with foundational marketing experience and exposure to various marketing strategies.
Educational Background in Marketing
Maura Melis studied at the Texas McCombs School of Business, where she earned a Bachelor of Business Administration (BBA) with a focus on Marketing. This educational background equipped her with essential knowledge and skills in marketing principles, which she has applied throughout her career in various marketing roles.
Skills in Data-Driven Marketing
Maura Melis is skilled in leveraging Google Analytics to gain data-driven marketing insights. Her proficiency in using platforms like Salesforce, Salesloft, and Outreach enhances her ability to align sales and marketing efforts effectively. This expertise supports her strategic approach to marketing, ensuring that initiatives are informed by data and aligned with business objectives.