Elizabeth Rivas
About Elizabeth Rivas
Elizabeth Rivas is a Senior Account Based Marketing Manager at Scaled Agile, Inc., where she leads marketing strategies for enterprise accounts. She has a diverse background in marketing and business development, having previously worked at Quantum Metric and Konica Minolta Business Solutions.
Work at Scaled Agile
Elizabeth Rivas serves as the Senior Account Based Marketing Manager at Scaled Agile, Inc. since 2022. In this role, she leads the strategy and execution of account-based marketing programs targeted at key enterprise accounts. Rivas collaborates with sales and marketing teams to ensure alignment in communications and messaging across all channels. Her focus is on delivering value to customers and partners by empowering them with best practices and tools for agile transformation.
Previous Experience at Quantum Metric
Prior to her current position, Elizabeth Rivas worked at Quantum Metric as the Global Account Based Marketing Manager from 2021 to 2022. During her tenure, she was responsible for developing and implementing marketing strategies aimed at enhancing customer engagement and driving growth within global accounts.
Career at Konica Minolta Business Solutions
Elizabeth Rivas has extensive experience at Konica Minolta Business Solutions U.S.A., Inc., where she held multiple roles over several years. She served as a Business Development Associate for the NYC/Metro Market from 2015 to 2018 and later as a Northeast Business Development Strategist from 2017 to 2020. Additionally, she worked as a Business Development Associate for the Westchester/Long Island Market from 2014 to 2015. Her roles involved developing strategies to drive business growth and enhance market presence.
Educational Background
Elizabeth Rivas studied at Iona University, where she earned a Bachelor of Business Administration (BBA) in Marketing from 2009 to 2013. She furthered her education at the same institution, obtaining a Master of Business Administration (MBA) in Marketing from 2017 to 2018. Rivas completed her high school education at Blessed Sacrament St. Gabriel High School from 2006 to 2009.
Skills and Expertise
Elizabeth Rivas possesses a strong skill set in account-based marketing, data analytics, content marketing, and event management. She gathers customer and market insights to inform outreach strategies aimed at increasing conversions. Her expertise enables her to drive pipeline growth and enhance customer retention through effective marketing initiatives.