Riki Scott
About Riki Scott
Riki Scott is a Campaign Management Specialist with extensive experience in marketing communications and campaign strategy. With a background in various marketing roles across multiple organizations, Scott specializes in email campaign deployment and integrated marketing strategies.
Work at ScalePad
Riki Scott currently holds the position of Campaign Management Specialist at ScalePad. In this role, Riki is responsible for designing integrated marketing campaigns aimed at driving pipeline and revenue growth. Riki has been with ScalePad since 2023 and has contributed to the development and execution of marketing strategies. Prior to this role, Riki worked as a Marketing Communications Specialist at ScalePad for five months in 2023, where Riki focused on enhancing communication strategies within the marketing team.
Education and Expertise
Riki Scott earned a Bachelor’s Degree in Communication Studies from Capilano University, studying from 2011 to 2015. Riki has also pursued further education in Digital Marketing at BrainStation since 2017. Riki possesses expertise in strategizing and deploying email campaigns using various platforms, including Maropost, Hubspot, Pardot, and MailChimp. This educational background and skill set support Riki's capabilities in campaign management and marketing communications.
Background
Riki Scott has a diverse professional background in marketing and communications. Riki's career includes roles at several organizations, such as Symend, where Riki served as a Campaign Manager from 2022 to 2023, and at the Alberta Motor Association, where Riki held multiple positions, including Marketing Specialist and Email Marketing Coordinator. Riki's experience spans various aspects of marketing, including community engagement, event management, and public relations.
Achievements
Throughout Riki Scott's career, Riki has contributed to significant marketing outcomes, including influencing millions in marketing-influenced pipeline through the planning, execution, and analysis of marketing campaigns. Riki has successfully owned go-to-market strategies for new software, partner, and product launches. Additionally, Riki acts as a project manager for campaigns, ensuring their successful development, execution, and monitoring, while providing regular performance reports to promote data-driven decision-making.