Esperance Barreto
About Esperance Barreto
Esperance Barreto is a Content Manager with over 20 years of experience in content marketing, specializing in B2B and B2C strategies. She has worked for various companies, including Scandit, Mastek Ltd, and TATA Communications, and holds degrees from the University of Mumbai and Xavier Institute of Communication.
Work at Scandit
Esperance Barreto has been serving as the Content Manager at Scandit since 2020. In this role, she focuses on developing and executing content strategies that align with the company's marketing goals. Her responsibilities include overseeing content creation, ensuring brand consistency, and enhancing the company's online presence. Barreto's extensive background in content marketing contributes to her effectiveness in this position.
Previous Employment History
Prior to her current role at Scandit, Esperance Barreto held several positions in content and marketing communications. She worked at Mastek Ltd as Content Manager from 2013 to 2019, where she managed content initiatives. Before that, she was the Head of Content and Communications at Efficio for three months in 2019. She also served as Communications Account Manager at Mulberry Marketing Communications for three months in 2010. Her earlier roles include Senior Manager - Marketing Communications at Xalted Information Systems Pvt. Ltd. from 2007 to 2009 and Manager - Marketing Communications at TATA Communications from 2006 to 2007.
Education and Expertise
Esperance Barreto holds a Bachelor of Arts in English Literature from the University of Mumbai. Additionally, she earned a Post Graduate Diploma in Advertising and Marketing from the Xavier Institute of Communication. With over 20 years of experience in content marketing, she specializes in B2B and B2C content strategies. Her expertise encompasses integrated marketing across social media, SEO, public relations, and events.
Achievements in Content Marketing
Esperance Barreto is recognized for her strong ability to exceed targets in content marketing initiatives. Throughout her career, she has successfully developed and implemented strategies that have enhanced brand visibility and engagement. Her work has contributed to the growth of various organizations by leveraging content as a key marketing tool.
Background
Esperance Barreto began her career in marketing communications in 2006. She gained initial experience at TATA Communications and then transitioned to Xalted Information Systems Pvt. Ltd. in 2007. Her diverse background includes roles in both the UK and India, allowing her to develop a broad understanding of different markets and audiences.