Jenny Grinsted
About Jenny Grinsted
Jenny Grinsted is a Senior Content Marketing Manager at Scandit, specializing in technology and product marketing. She has extensive experience in content creation and management, having held various editorial roles at notable publishing companies and developed integrated content strategies for product-led growth initiatives.
Current Role at Scandit
Jenny Grinsted serves as the Senior Content Marketing Manager for Technology & Product at Scandit since 2022. In this role, she develops and manages integrated content that supports the company's product-led growth initiatives. Her responsibilities include creating content for product launches and lead nurturing, as well as working on enterprise LinkedIn campaigns aimed at enhancing SaaS customer journeys. Grinsted's focus on content strategy is integral to Scandit's marketing efforts.
Previous Experience in Content Marketing
Prior to her current position, Jenny Grinsted worked at Ultraleap for three years as the Content Marketing Lead, where she was responsible for content development from 2019 to 2022. Before that, she held various roles at Parragon, including Managing Editor and Senior Commissioning Editor for Children's content. Her experience also includes positions at Penguin Books Ltd and BBC Worldwide, where she contributed to children's publishing as an Editor and Assistant Editor.
Educational Background
Jenny Grinsted holds a Bachelor of Arts (BA) in English Language and Literature from the University of Cambridge, which she attended from 1996 to 1999. She also earned a Master's degree in Romanticism from the University of Bristol in 2000. Her foundational education was completed at Cotham Grammar School, where she studied from 1988 to 1995. This academic background supports her extensive career in content creation and publishing.
Career Path in Publishing
Jenny Grinsted's career in publishing began with her role as an Editorial Assistant at BBC Worldwide from 2001 to 2002. She progressed to Assistant Editor and then Editor for BBC Children's Books. Her tenure at Parragon included various editorial roles, culminating in her position as Acting Publisher. Grinsted also worked as a freelance content developer and publishing consultant at Twist Publishing from 2017 to 2019, further broadening her expertise in the industry.
Involvement in Marketing Initiatives
At Scandit, Jenny Grinsted is involved in developer marketing and search engine marketing (SEM) ad copy. Her work focuses on creating effective marketing strategies that enhance customer engagement and drive product awareness. Grinsted's experience in content marketing and publishing equips her with the skills necessary to execute these initiatives successfully.