Kelsey Dye
About Kelsey Dye
Kelsey Dye is a Digital Marketing Manager specializing in Account Based Marketing at Scandit, where she has worked since 2022. With a background in political science and extensive experience in various marketing roles, she has developed expertise in leveraging real-time data to enhance digital marketing strategies.
Current Role at Scandit
Kelsey Dye currently serves as the Digital Marketing Manager for Account Based Marketing (ABM) at Scandit. She has held this position since 2022 and operates from Tampa, Florida. In her role, she focuses on enhancing the physical world with real-time data through innovative marketing strategies. Her work involves leveraging advanced technologies, such as smartphones and tablets, to improve marketing effectiveness.
Previous Experience in Marketing
Prior to her current role, Kelsey Dye worked at Medecision as the Account Based Marketing Manager from 2019 to 2022. She also held positions at CareSync as Manager of Marketing Programs from 2015 to 2018 and at Greenway Health as a Product Marketing professional from 2018 to 2019. Her experience spans various aspects of marketing, including program management and strategy development.
Educational Background
Kelsey Dye earned her Bachelor of Arts (B.A.) in Political Science and Government from Coastal Carolina University, where she studied from 2007 to 2011. During her time at the university, she also served as a Teaching Assistant in the Political Science Department from 2010 to 2011, gaining valuable experience in educational support and communication.
Internship and Early Career Experience
Kelsey Dye began her career with an internship at the Myrtle Beach Area Chamber of Commerce as a Public Relations Intern from 2011 to 2012. She later worked as a Marketing Coordinator at SERVPRO of Horry & Georgetown Co. in 2012. Additionally, she served as a Project Coordinator in Radiology at Weill Cornell Medicine from 2013 to 2015, where she contributed to project management in a healthcare setting.
Expertise in Digital Marketing
Kelsey Dye possesses expertise in designing and implementing marketing strategies that utilize real-time data captured through advanced technologies. Her strong analytical skills play a crucial role in enhancing the success of digital marketing initiatives. She focuses on innovative marketing approaches that integrate technology to improve engagement and program outcomes.