Kimberly Steinman
About Kimberly Steinman
Kimberly Steinman is the Director of Global Digital Marketing at Scandit, where she has worked since 2021. She has extensive experience in digital marketing, specializing in various disciplines and account-based marketing strategies.
Current Role at Scandit
Kimberly Steinman serves as the Director of Global Digital Marketing at Scandit, a position she has held since 2021. In this role, she is responsible for overseeing the company's digital marketing strategies and initiatives. Her work is based in Boston, Massachusetts, where she has been instrumental in driving the company's marketing efforts.
Previous Experience at Scandit
Before her current role, Kimberly held the position of Senior Digital Marketing Manager at Scandit from 2019 to 2021. During her tenure, she focused on enhancing the company's digital presence and implementing effective marketing strategies. She also worked as a Digital Marketing Manager at Scandit from 2017 to 2019, contributing to various marketing projects.
Education and Expertise
Kimberly holds a Bachelor of Science in Marketing from the University of Rhode Island, where she studied from 2007 to 2011. She has also pursued continuing education in Graphic Design at the Rhode Island School of Design. Her expertise spans multiple digital marketing disciplines, including SEO/SEM, paid social, marketing automation, and analytics.
Career Background
Kimberly's career includes various roles in digital marketing. She worked as a Digital Marketing Manager at Kendall College from 2016 to 2017 and at Mindcrest for five months in 2016. Additionally, she has experience as a Marketing and Communications Manager at Brokers' Service Marketing Group from 2011 to 2013. Her early roles include internships in online marketing and public relations.
Skills and Certifications
Kimberly possesses a wide range of skills in digital marketing tools and platforms, including Salesforce, Demandbase, and Hubspot. She has multiple account-based marketing (ABM) certifications, highlighting her proficiency in account-based strategies. Her experience includes driving lead generation programs in B2C companies and managing various aspects of digital marketing.