Madeleine Wolf
About Madeleine Wolf
Madeleine Wolf serves as the Marketing Director for DACH & CEE at Scandit, bringing over 10 years of experience in strategic marketing and lead generation across various industries. Her career includes roles at notable companies such as MEGA International, Sinequa, and Gesellschaft für digitale Bildung mbH.
Current Role at Scandit
Madeleine Wolf serves as the Marketing Director for DACH & CEE at Scandit since 2022. In this role, she focuses on developing and implementing marketing strategies tailored to the DACH and Central Eastern European markets. Her expertise in strategic marketing and lead generation supports Scandit's growth in these regions.
Previous Experience in Marketing
Prior to her current position, Madeleine held several marketing roles. She worked at MEGA International as a Marketing Manager DACH for seven months in 2020, and at Sinequa as Marketing Manager EMEA from 2021 to 2022. Additionally, she was Head of Marketing at Gesellschaft für digitale Bildung mbH for five months in 2019. Her diverse experience spans various aspects of marketing in both agency and technology environments.
Educational Background
Madeleine Wolf studied at Leuphana University of Lüneburg, where she earned a Bachelor of Applied Science (B.A.Sc.) in Business Psychology & E-Business from 2011 to 2014. This educational foundation has equipped her with a strong understanding of consumer behavior and digital marketing strategies.
Specialization in Account-Based Marketing
Madeleine specializes in targeting EMEA markets through innovative Account-Based Marketing (ABM) campaigns. Her strategic approach to marketing allows her to effectively engage with key accounts and drive lead generation efforts across diverse cultural landscapes.
Diverse Work Experience
With over 10 years of experience, Madeleine has worked in various roles that include Junior Consultant, Brand Strategist, and Junior Strategic Planner. Her career has included positions at notable companies such as Ogilvy & Mather, DDB, and brandtouch°. This breadth of experience contributes to her comprehensive understanding of marketing in different contexts.