Marita Caprara
About Marita Caprara
Marita Caprara is an Event Marketing Manager for EMEA at Scandit, where she integrates brand messaging into event experiences. With extensive experience in event management across various companies, she has held significant roles in organizations such as MCI Group and u-blox, and has a strong educational background in marketing and project management.
Current Role at Scandit
Marita Caprara serves as the Event Marketing Manager for the EMEA region at Scandit, a position she has held since 2022. Based in Zurich, Switzerland, she is responsible for integrating brand messaging into the event experience. Her role involves designing and executing events from conception to completion, ensuring that they align with the company's product demonstration strategy.
Previous Experience in Event Management
Prior to her current role, Marita Caprara accumulated extensive experience in event management. She worked at MCI Group as a Projektmanager MICE from 2007 to 2012, where she focused on managing meetings, incentives, conferences, and exhibitions in Zurich and surrounding areas. She also held positions as a Senior Event Manager at u-blox from 2016 to 2021 and as Global Manager Congresses & Events at Nobel Biocare from 2012 to 2016.
Educational Background
Marita Caprara studied at the IAB Academy, where she focused on International Marketing and earned a Diploma of Education in 2021. Her educational journey also includes a Diploma in Project Management for Events, Exhibitions, Marketing, and Sponsoring from SAWI Academy for Marketing and Communication AG, which she completed from 2005 to 2007.
Event Coordination Experience
In addition to her managerial roles, Marita Caprara has experience in event coordination. She worked as an Eventkoordinatorin at Emmenpark AG / Limpach's Restaurant und Events for five months in 2007. She also briefly served as an Event- & Experience Project Manager at Expomobilia - MCH Live Marketing Solutions AG in 2021.
Skills in Sponsorship Evaluation
Marita Caprara possesses skills in evaluating sponsorship opportunities. She conducts research on industry events to ensure alignment with strategic goals, which is a critical aspect of her role in event marketing. This ability to assess and align sponsorships contributes to the overall success of the events she manages.