Mireia Graells

Product Marketing Manager @ Scandit

About Mireia Graells

Mireia Graells is a Product Marketing Manager at Scandit, combining her technical expertise in Computer Vision with business acumen to enhance marketing strategies. She has a diverse background, having held various roles in organizations such as ABB and SMADEX, and has earned multiple master's degrees in engineering and business management.

Current Role at Scandit

Mireia Graells serves as a Product Marketing Manager at Scandit, a position she has held since 2022. In this role, she combines her technical knowledge in Computer Vision and IT with her business acumen to enhance product marketing strategies. Her work focuses on driving the adoption of innovative solutions that leverage advanced technology to meet customer needs.

Previous Experience at ABB

Mireia Graells has extensive experience at ABB, where she worked in various roles from 2020 to 2022. She served as a Strategy Analyst and in Offering Management for 10 months, contributing to strategic initiatives in the Greater Zurich Area. Additionally, she participated in the Swiss Talent Discovery Program, focusing on Product Management and Sales Operations for two years. She also worked as a Computer Vision researcher at ABB's Corporate Research Center, where she applied her expertise in robotics.

Educational Background

Mireia Graells holds multiple degrees in engineering and business. She achieved a Master's degree in Business Administration and Management from UNITECH International Society in 2020. She also earned a Master of Science in Management and Economics of Innovation from Chalmers University of Technology in 2020 and a Master of Science in Industrial Technology Engineering from Universitat Politècnica de Catalunya in 2020. Earlier, she completed her BSc in Industrial Technology Engineering at the same institution in 2017.

Leadership Roles in Organizations

Mireia Graells has held leadership positions in various organizations. She was the Vice President of External Affairs at BEST Barcelona from 2017 to 2018 and served as the Main Organiser of the Week of Engineering Competition in 2017. Additionally, she worked as an International Events Officer for the UNITECH Alumni Association in Zurich from 2020 to 2022, where she coordinated events to foster international collaboration among alumni.

Achievements in Academia and Industry

Mireia Graells has received recognition for her academic work, notably winning the 1st prize of Engineers of Catalonia for her Master Thesis on Computer Vision for Collaborative Robots. Her contributions to an IT start-up led to its acquisition by a US company, showcasing her impact on business growth and innovation in the technology sector.

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