Peter Kortvel
About Peter Kortvel
Peter Kortvel serves as the Senior Product Marketing Manager at Scandit, where he has focused on product visual storytelling since 2018. With a background in inbound marketing strategies and a passion for creating engaging product experiences, he has held various marketing roles across multiple companies.
Work at Scandit
Peter Kortvel has been serving as the Senior Product Marketing Manager at Scandit since 2018. Based in the Zürich Area, Switzerland, he has focused on enhancing product marketing strategies through visual storytelling. His role involves creating engaging product videos and demo experiences that improve product understanding and customer engagement.
Previous Experience in Marketing
Prior to his current position, Peter Kortvel held various marketing roles. He worked at Fleming as Lead Online Marketing Manager from 2013 to 2014 and as Web Marketing Specialist from 2011 to 2012. Additionally, he served as Online Marketing Manager at Postova banka for five months in 2014. He also co-founded Locatible, where he was Head of Marketing from 2014 to 2017.
Education and Expertise
Peter Kortvel earned a Master's degree in Marketing/Marketing Management from Ekonomická univerzita v Bratislave, studying from 2006 to 2011. His educational background complements his extensive experience in inbound marketing strategies, particularly within the SaaS B2B sector. He specializes in sales enablement, providing essential tools and resources to enhance the sales process.
Entrepreneurial Mindset
Peter Kortvel possesses an entrepreneurial mindset that influences his approach to B2B tech product marketing. This perspective drives his passion for transforming product value into compelling stories, which is a key aspect of his marketing strategy. His focus on product visual storytelling is integral to his work in product marketing.
Achievements in Product Marketing
Throughout his career, Peter Kortvel has developed a strong focus on product visual storytelling and has extensive experience in creating product videos and demo experiences. These contributions have significantly enhanced product understanding and engagement in various marketing roles he has held.