Regina De Camargo Cavalcanti Mc Dine
About Regina De Camargo Cavalcanti Mc Dine
Regina De Camargo Cavalcanti Mc Dine serves as the Regional Marketing Manager for Latin America at Scandit, where she has worked since 2020. With a background in marketing management across various companies, she possesses extensive experience in public relations, event planning, and budget management.
Current Role at Scandit
Regina De Camargo Cavalcanti Mc Dine serves as the Regional Marketing Manager for Latin America at Scandit. She has held this position since 2020, contributing to the company's marketing strategies from São Paulo, Brazil. In her role, she has played a key part in transforming marketing activities, focusing on demand generation, channel marketing, and digital marketing. Her responsibilities include managing budgets in alignment with the overall marketing strategy and tactical plans.
Previous Experience in Marketing
Prior to her current role, Regina worked at dunnhumby as the Regional Marketing Manager for Latin America and Africa from 2018 to 2019. She also held multiple positions at Progress, including Marketing Assistant, Marketing Analyst, Marketing Manager for the South America Region, and Senior Marketing Manager for the Latin America and Caribbean Region. Her experience spans over two decades, with a focus on creating marketing programs that support both channel and direct sales.
Education and Professional Development
Regina holds a Bachelor's degree in Marketing & Advertising from Universidade Paulista. She furthered her education with Executive Education in Social Media - Planning, Implementation, and Monitoring at Fundação Getulio Vargas in 2020. Additionally, she studied Information Technology at Fundação Getulio Vargas, completing her Executive Education in 2004. This educational background supports her extensive marketing expertise.
Expertise in Marketing and Public Relations
Regina possesses extensive experience in managing public relations programs, which includes creating, planning, producing, and managing these initiatives. She is adept at event planning and logistics, having organized a range of events from tradeshows and seminars to complex multi-day user conferences. Her skills in these areas enhance her ability to execute effective marketing strategies.
Consulting Experience
In 2020, Regina briefly worked as an Independent Consultant, providing marketing consulting services for seven months in São Paulo. This role allowed her to leverage her extensive marketing knowledge and experience to assist various clients in enhancing their marketing strategies and operations.