Wietske Van Breda
About Wietske Van Breda
Wietske Van Breda is a Global Partner Marketing Manager with extensive experience in channel marketing and partnership campaigns. She has a diverse educational background, including degrees in Marketing and International Marketing Management from various institutions.
Work at Scandit
Wietske Van Breda serves as the Global Partner Marketing Manager at Scandit, a position she has held since 2021. In this role, she develops co-marketing campaigns with a focus on major technology partners such as Samsung and Apple, specifically targeting the EMEA and APEC markets. Her responsibilities include collaborating with partners to create innovative strategies, enabling partner success, building campaigns, managing events, and co-creating content. Her work aims to enhance the visibility and effectiveness of Scandit's marketing efforts in the global marketplace.
Education and Expertise
Wietske Van Breda has a diverse educational background in marketing and communication. She studied at the University of Amsterdam, earning a Minor in Communicational Science from 2012 to 2013. She also completed a Double Major in Marketing and Media & Broadcast at Anderson University in 2008-2009. Additionally, she holds a Bachelor of Commerce in International Marketing Management from HU University of Applied Sciences Utrecht, which she completed from 2010 to 2013. Her studies at INSEEC Paris further enhanced her expertise in International Marketing Management in 2011.
Background
Wietske Van Breda has accumulated significant experience in marketing and communications through various internships and managerial roles. She began her career as an Advertising Intern at Mediacy in New York City in 2011. Following this, she worked as a Social Media Intern at Prenatal Moeder en Kind B.V. in 2013. From 2015 to 2021, she served as the Marketing Manager EMEA at Newland EMEA in Culemborg, Netherlands, where she developed her skills in channel marketing and partnership campaigns.
Achievements
Throughout her career, Wietske Van Breda has specialized in several areas including channel marketing, retail technology, fintech, partnership campaigns, event management, and copywriting. Her role at Scandit involves creating and executing co-marketing campaigns that leverage partnerships with leading technology companies. She is also known for her public speaking skills and her interest in learning about different cultures, which contribute to her effectiveness in global marketing initiatives.