Karolina Gavrilova
About Karolina Gavrilova
Karolina Gavrilova is a Digital Analyst and Conversion Rate Optimization Specialist with a background in sales and digital marketing. She has organized events that connect digital leaders and currently works at Scandiweb and the eCOM360 conference in Latvia.
Work at Scandiweb
Karolina Gavrilova has been employed at Scandiweb since 2018, serving as a Digital Analyst and Conversion Rate Optimization Specialist. In this role, she focuses on enhancing website performance and improving user experience through data analysis and strategic recommendations. Her expertise in conversion rate optimization contributes to the overall success of digital marketing initiatives within the company.
Education and Expertise
Karolina Gavrilova earned her Bachelor’s Degree from Latvijas Universitate, completing her studies from 2012 to 2016. Her academic background provides a foundation for her career in digital analysis and marketing. She has developed expertise in tools such as Google Analytics and has experience in social commerce, which supports her current role in optimizing digital strategies.
Background in Sales and Marketing
Prior to her current position, Karolina Gavrilova worked at Stockmann as a Sales and Trade Specialist from 2015 to 2016 and as a Sales Consultant from 2014 to 2015. She also served as a Digital Marketing Specialist at Cunami Group from 2016 to 2018. These roles equipped her with valuable skills in sales, customer engagement, and digital marketing strategies.
Event Organization Experience
Karolina Gavrilova has played a significant role in organizing the eCOM360 conference since 2019. This event brings together digital leaders from Eastern and Western regions, featuring insights from major companies such as Lenovo, Walmart, and Google. Her involvement in facilitating this event highlights her commitment to sharing digital insights and experiences within the industry.
Personal Interests
In her personal life, Karolina Gavrilova enjoys watching movies and TV series during cozy evenings at home. She has a passion for attending rock concerts and participates in individual physical activities, having transitioned from team sports like rugby to gym workouts. Additionally, she has learned Finnish, reflecting her interest in language and culture.