Kristaps Gailitis
About Kristaps Gailitis
Kristaps Gailitis serves as the Chief Marketing Officer at Scandiweb, where he has worked since 2024. He has a background in demand generation and marketing leadership, contributing to significant eCommerce projects for major brands.
Work at Scandiweb
Kristaps Gailitis currently serves as the Chief Marketing Officer (CMO) at Scandiweb, a position he has held since 2024. Prior to this role, he worked as the Demand Generation Lead from 2022 to 2024 and as Partnerships Lead from 2022 to 2024. His tenure at Scandiweb has been marked by contributions to the development of significant eCommerce products, including ScandiPWA and ReadyMage. He has also worked with high-profile clients such as Puma, Jaguar Land Rover, and Walmart, enhancing the company's reputation in the eCommerce sector.
Current Roles and Responsibilities
In addition to his role at Scandiweb, Kristaps Gailitis holds multiple positions in marketing leadership. He has been the Marketing Director at Scandilytics.ai, eCOM360, and TrafficDog since 2024 and 2022, respectively. His responsibilities include overseeing marketing strategies and driving demand generation efforts. He also serves as the Demand Generation Lead at RoastMyStore and has been the Marketing Director at Conversion95 since 2023, demonstrating his extensive involvement in the marketing landscape.
Education and Expertise
Kristaps Gailitis earned a Bachelor's degree in Psychology from Latvijas Universitate, where he studied from 2018 to 2021. His educational background provides him with insights into consumer behavior, which he applies in his marketing strategies. This foundation, combined with his extensive experience in eCommerce and demand generation, positions him as a knowledgeable leader in the marketing field.
Professional Background
Kristaps Gailitis has a diverse professional background that spans several roles in marketing and sales. He began his career as a Salesperson at Euronics International in 2020, followed by positions at LMI Translations as an Account Manager and Account Executive. He also worked as a Scientific Researcher at the Insolvency Control Service in 2018. His varied experiences have contributed to his comprehensive understanding of marketing and client relations.
Contributions to the eCommerce Industry
Throughout his career, Kristaps Gailitis has been involved in crafting eCommerce solutions for major brands, including The New York Times and Thomson Reuters. His work at Scandiweb has significantly impacted the eCommerce industry, particularly through the development of innovative products that enhance online shopping experiences. His ability to collaborate with diverse teams has further strengthened his contributions to the field.