Jorge Sievert Nieri
About Jorge Sievert Nieri
Jorge Sievert Nieri is a Strategic Sales Executive with extensive experience in marketing and brand development across various industries. He currently works at Scapa Healthcare and has held senior roles at several notable companies, including McDonald's, Procter & Gamble, and Bayer.
Current Role at Scapa Healthcare
Jorge Sievert Nieri serves as a Strategic Sales Executive at Scapa Healthcare, a position he has held since 2021. In this role, he focuses on driving sales strategies and enhancing market presence within the healthcare sector. His responsibilities include leveraging consumer insights to inform branding and advertising strategies, which aligns with his extensive background in marketing and business development.
Professional Experience
Jorge has a diverse professional background, having worked in various capacities across multiple industries. Prior to his current role, he served as a Senior Sales Marketing Consultant at BrandGrowthPartners for 15 years, where he honed his skills in sales and marketing. His previous positions include President/CEO at Midlab, Director of Global Marketing at Bayer, and Brand Manager at Beiersdorf, among others. This extensive experience has equipped him with a comprehensive understanding of market dynamics and brand management.
Education and Expertise
Jorge holds an MBA from the University of Tennessee-Knoxville, where he studied Marketing and Finance. He also earned a BS in Chemical Engineering/PreMed from the same institution. His educational background supports his expertise in leveraging lean and growth hacking models, scrum approaches, and digital marketing strategies to drive business growth. This combination of education and practical experience positions him as a knowledgeable leader in strategic sales and marketing.
Career Highlights
Throughout his career, Jorge has demonstrated a strong ability to transform and grow brands across various sectors, including Health & Beauty, Medical Devices, and Consumer Packaged Goods (CPG). His work at Procter & Gamble involved global brand design and development, while his tenure at First Quality as Sr Director of Marketing allowed him to enhance brand visibility and market share. His focus on innovation and competitiveness has contributed to significant advancements in the organizations he has been part of.
Passion for Consumer Insights
Jorge is passionate about utilizing consumer insights to enhance branding and advertising strategies. This focus on understanding consumer behavior allows him to create targeted marketing initiatives that resonate with audiences. His commitment to integrating consumer insights into business strategies has been a key factor in his success across various roles and industries.