Craig Kallin
About Craig Kallin
Craig Kallin serves as the Chief Marketing Officer at Schellman, a position he has held since 2022. With extensive experience in digital strategy and marketing, he has previously held leadership roles at PwC, Mutual of Omaha, and several other organizations.
Work at Schellman
Craig Kallin serves as the Chief Marketing Officer at Schellman, a position he has held since 2022. In this role, he oversees the marketing strategies and initiatives for the organization, focusing on enhancing brand visibility and driving customer engagement. His leadership contributes to Schellman's mission of providing high-quality services in the compliance and cybersecurity sectors.
Previous Experience in Marketing and Strategy
Before joining Schellman, Craig Kallin held several significant positions in marketing and strategy. He worked as Director of Customer Transformation at PwC for ten months in 2021-2022. Prior to that, he was Senior Vice President of Digital Strategy & Marketing at Mutual of Omaha from 2016 to 2019, where he led the development of a headless digital framework. His career also includes roles at Nassau Financial Group, ORBITZ, and WinZip Computing, where he focused on various aspects of marketing and digital strategy.
Educational Background
Craig Kallin earned a Bachelor of Arts degree in English from the University of Connecticut, where he studied from 1989 to 1993. He also holds a Master of Education (M.Ed.) in Elementary Education and Teaching from Cambridge College, which he completed in 1998. His educational background provides a foundation for his expertise in communication and marketing strategies.
Leadership and Team Development
Throughout his career, Craig Kallin has demonstrated a strong commitment to leadership and team development. At Mutual of Omaha, he realigned the internal digital team to support the company's transition to stable teams and SAFe, fostering growth in functional expertise. He has also spent nearly nine years on the Senior Leadership Team of a leading independent digital and marketing agency, contributing to strategic decision-making and organizational growth.
Innovative Projects and Contributions
Craig Kallin has been involved in several innovative projects throughout his career. Notably, he conceived and delivered an online learning experience as part of his final thesis on web-based educational programs. His work at Mutual of Omaha resulted in more than doubling the percentage of digitally driven ANBP for the company's leading DTC product for two consecutive years, showcasing his impact on digital transformation and marketing effectiveness.