Gerd Sousa

Gerd Sousa

Global Digital Analytics Director @ Schneider Electric

About Gerd Sousa

Gerd Sousa serves as the Global Digital Analytics Director at Schneider Electric, where he has worked since 2003. With a background in sales operations and marketing analysis across various companies, he has extensive experience in digital analytics and has contributed to industry seminars as a keynote speaker.

Work at Schneider Electric

Gerd Sousa has held multiple roles at Schneider Electric since 2003. He currently serves as the Global Digital Analytics Director, a position he has maintained for 21 years. Prior to this role, he was the Director of Marketing Analysis for the EMEA and LAM regions from 2010 to 2017. He also worked as the Global Process Director from 2008 to 2010. His extensive experience at Schneider Electric has involved managing sales analysis and reporting teams across various countries.

Previous Experience at APC

Before joining Schneider Electric, Gerd Sousa worked at APC in several capacities. He served as the EMEA-LAM Sales Operations & Analysis Manager for 8 months in 2008. Prior to this, he was the Latin America Marketing Intelligence Manager from 2003 to 2006 and the Sales Operations Manager for Latin America from 2006 to 2008. His roles at APC contributed to his expertise in sales operations and marketing intelligence.

Education and Expertise

Gerd Sousa holds an MBA in Marketing from ESPM - Escola Superior de Propaganda e Marketing, which he completed from 1996 to 1997. He also earned an engineering degree in Electronics from Faculdade de Engenharia de São Paulo, studying from 1986 to 1991. His educational background supports his extensive experience in digital analytics and marketing within the technology sector.

Career Background

Gerd Sousa's career spans several decades, beginning as a Systems Engineer at PCL from 1986 to 1993. He then transitioned to various marketing and research roles, including a position as Research Manager at IDC from 1997 to 2002 and Marketing Manager at Attachmate Corporation from 1994 to 1996. His diverse background in engineering, marketing, and analytics has shaped his professional journey.

Speaking Engagements and Contributions

Gerd Sousa has participated in notable speaking engagements, including serving as a keynote speaker for IDC at executive IT seminars. He delivered a presentation titled 'Doing Business in Brazil' at Comdex in Las Vegas, showcasing his expertise in business practices within the Brazilian market. His contributions to industry discussions highlight his knowledge and leadership in digital analytics.

People similar to Gerd Sousa