Paulina Arellano
About Paulina Arellano
Paulina Arellano is a Paid Media and Corporate Marketing Specialist at Schneider Electric, where she has worked since 2022. She holds a Bachelor's Degree in Marketing and Communication from Tecnológico de Monterrey and has experience in digital marketing and content marketing.
Work at Schneider Electric
Paulina Arellano currently holds the position of Paid Media and Corporate Marketing Specialist at Schneider Electric, a role she has occupied since 2022. Prior to this, she worked as a Digital Marketing Intern from 2018 to 2020 and as a Content Specialist from 2020 to 2022. Her experience at Schneider Electric spans a total of four years, during which she has contributed to various marketing initiatives in Ciudad de México.
Education and Expertise
Paulina Arellano earned a Bachelor's Degree in Marketing and Communication from Tecnológico de Monterrey, completing her studies from 2015 to 2020. Additionally, she participated in an International Experience/Exchange Program at Universidad de Cádiz, focusing on Business Administration from 2018 to 2019. Her educational background equips her with a strong foundation in marketing principles and practices.
Background
Before her tenure at Schneider Electric, Paulina Arellano gained experience as a Marketing Intern at McDonald's from 2017 to 2018. This role provided her with practical insights into marketing strategies within a global brand. Her early career experiences laid the groundwork for her subsequent positions in digital marketing and content specialization.
Achievements in Digital Marketing
In her current role as Paid Media and Corporate Marketing Specialist, Paulina Arellano focuses on analyzing data to understand client and business needs. She specializes in content marketing tools aimed at enhancing organizational growth and visibility. Her efforts are directed towards increasing brand awareness and strengthening customer relations through effective digital marketing strategies.