Serena Pui
About Serena Pui
Serena Pui serves as the Wd Offer Marketing Director at Schneider Electric, a position she has held since 2015. With previous experience at Legrand and a strong background in operational and product marketing, she possesses extensive knowledge of the electrical and electronic manufacturing industry, as well as a solid understanding of the Asian market.
Work at Schneider Electric
Serena Pui has been serving as the Wd Offer Marketing Director at Schneider Electric since 2015. In this role, she focuses on operational marketing, product marketing, and marketing communications. Her tenure at Schneider Electric spans over nine years, during which she has contributed to various marketing initiatives and strategies within the company. Schneider Electric is known for its commitment to sustainability and innovation in energy management and automation solutions.
Previous Experience at Legrand
Prior to her current position, Serena Pui worked at Legrand from 2005 to 2015. She held the role of Home Automation Business Development Director for four years, where she was involved in expanding Legrand's market presence in home automation. Additionally, she served as the Marketing and Sales Manager of Ortronics for eight months in 2005. Her experience at Legrand provided her with a strong foundation in the electrical and electronic manufacturing industry.
Education and Expertise
Serena Pui holds a Master's degree in Management and Engineering from the University of Canterbury, where she studied from 1995 to 1996. She also completed her undergraduate studies in Engineering at The University of Auckland from 1991 to 1994. Her educational background equips her with a robust understanding of both technical and managerial aspects of the industry, enhancing her capabilities in marketing and business development.
Industry Knowledge and Skills
Serena Pui possesses a solid understanding of the Asian market, including regions such as China, India, and Southeast Asia. Her skills encompass operational marketing, product marketing, and marketing communications, which are critical in the electrical and electronic manufacturing sector. Her extensive experience in these areas contributes to her effectiveness in driving marketing strategies and initiatives.
Background in Electrical Manufacturing
Serena Pui has a demonstrated history of working in the electrical and electronic manufacturing industry. Her roles at both Schneider Electric and Legrand have provided her with valuable insights and experience in this field. This background supports her ability to navigate the complexities of the industry and contribute to the development of innovative marketing strategies.