Marcelo Vieira
About Marcelo Vieira
Marcelo Vieira serves as the VP of Strategy and Business Development at SchooLinks and has extensive experience in the technology sector, including leadership roles at Intel Corporation and Texas Instruments. He is also an Entrepreneurship Lecturer at The University of Texas at Austin and a Startup Mentor at Capital Factory.
Work at SchooLinks
Marcelo Vieira serves as the Vice President of Strategy and Business Development at SchooLinks since 2023. In this role, he focuses on strategic initiatives and business growth within the organization. His extensive background in technology and business development supports his efforts to enhance SchooLinks' market position and operational effectiveness.
Previous Experience at Intel Corporation
Marcelo Vieira held multiple positions at Intel Corporation. From 2010 to 2013, he worked as General Manager of Market Strategy and Business Development for Mobile, and later as Predictive Intelligence in the Software and Services Group. During his tenure, he signed a multi-year partnership with a major phone OEM valued at over $1 billion, showcasing his capability in strategic partnerships and market development.
Background in Texas Instruments
Marcelo Vieira's career at Texas Instruments spanned several roles from 1997 to 2010. He began as a Technical Sales Representative, progressed to Director of Marketing in the Broadband Access Group, and later served as General Manager for various business units, including OMAP Products and the Digital Imaging Business Unit. He successfully ramped over 50 smartphones with major manufacturers like Samsung, LG, and Motorola.
Entrepreneurial Ventures and Leadership Roles
Marcelo Vieira founded and served as CEO of TasteBud from 2014 to 2019 until its acquisition. He also held the position of VP of Business Development and Sales at DISCO from 2019 to 2023, where he tripled revenue and contributed to the company's public listing on the NYSE. His leadership roles reflect his expertise in driving business growth and innovation.
Education and Expertise
Marcelo Vieira earned a Bachelor of Science in Electrical Engineering from The University of Texas at Austin from 1992 to 1995. He later obtained an Executive MBA from the SMU Cox School of Business from 2003 to 2005. Additionally, he has served as an Entrepreneurship Lecturer at The University of Texas at Austin since 2017, sharing his knowledge and experience with aspiring entrepreneurs.