Tracy Ralston
About Tracy Ralston
Tracy Ralston is an author and the founder of SchoolMint, a company based in Lafayette, LA, providing a comprehensive suite of solutions for K-12 schools and districts across the United States and Canada.
Company Overview
Founded in 2013 and headquartered in Lafayette, LA, SchoolMint serves over 16,000 schools and districts with a team of over 160 employees. SchoolMint offers a suite of solutions designed to enhance student enrollment, behavior management, teacher coaching, and school choice management. These solutions include SchoolMint Enroll, SchoolMint Hero, SchoolMint Grow, SchoolMint Connect, SchoolMint Insights, SchoolFinder, and Schoolrunner.
Services and Solutions
SchoolMint provides a comprehensive suite of services aimed at improving various aspects of school management. The services include student enrollment, behavior management, teacher coaching, and school choice management. SchoolMint also integrates with leading student information systems (SIS) to ensure seamless operations. Additionally, the company offers enrollment marketing services such as digital advertising, enrollment marketing training, K-12 enrollment consulting, and school secret shopper services.
Awards and Recognitions
SchoolMint has been acknowledged for its contributions to the educational sector, notably receiving G2’s High Performer award for its solution, SchoolMint Hero. The development of SchoolMint Enroll was supported by Louisiana Economic Development’s Office of Entertainment Industry Development, highlighting its local and national impact.
Mission and Commitment
SchoolMint operates with a clear mission to help schools create bright, sustainable futures. The company is committed to maintaining student privacy and is a signatory to the Student Privacy Pledge. SchoolMint’s efforts are further supported by resources and guides to help schools increase student enrollment, curb chronic absenteeism, and overcome teacher resistance to instructional coaching.
Leadership and Team
Led by CEO Bryan MacDonald, SchoolMint boasts a diverse team of experienced professionals dedicated to supporting schools across the United States and Canada. Through its Enrollment Academy, SchoolMint provides clients with training, templates, videos, and tips for effective school marketing and enrollment strategies.