Alex Carter
About Alex Carter
Alex Carter is a Consumer Insights Manager at Scientific Games in Raleigh, North Carolina, where he has worked since 2018. He has developed a proprietary methodology for analyzing consumer behavior and actively mentors emerging professionals in his field.
Work at Scientific Games
Alex Carter has served as the Consumer Insights Manager at Scientific Games since 2018. Based in Raleigh, North Carolina, Alex has played a pivotal role in understanding consumer behavior within the gaming industry. In this position, Alex developed a proprietary methodology for analyzing consumer behavior, which has been adopted across the company. This innovative approach has contributed to enhancing the company's strategies and product offerings.
Education and Expertise
Alex Carter earned a Bachelor's degree in Advertising from the University of Idaho, studying from 2007 to 2013. This educational background provided a foundation in marketing principles and consumer behavior, which are essential for a career in consumer insights. Alex's expertise in these areas has been instrumental in driving successful initiatives at Scientific Games.
Background
Alex Carter has a background in consumer insights, with a focus on the gaming industry. Since joining Scientific Games, Alex has been involved in various projects that analyze and enhance consumer engagement. Additionally, Alex volunteers as a mentor for emerging professionals in the field, contributing to the development of future talent in consumer insights.
Achievements
During tenure at Scientific Games, Alex Carter has made significant contributions, including leading a cross-functional team to launch a new product feature that increased user engagement by 20%. Alex also contributed to a white paper discussing the impact of digital transformation on consumer engagement in the gaming industry. Furthermore, Alex presented findings on consumer trends at the annual Global Gaming Expo, showcasing expertise in the field.