Andreas Krantz
About Andreas Krantz
Andreas Krantz is a Senior Key Account Manager at Scientific Games, with over 20 years of experience in the lottery business. He has a diverse educational background, including studies in Artificial Intelligence and Digital Business Strategy, and has held various roles in companies such as Svenska Spel and Kombispel & Nordic Lottery.
Work at Scientific Games
Andreas Krantz has been employed at Scientific Games as a Senior Key Account Manager since 2021. He operates out of Stockholm, Stockholm County, Sweden. In this role, he focuses on developing long-term partnerships and identifying new business opportunities within the lottery sector. His extensive experience in strategic and operative roles within the lottery business supports his effectiveness in this position.
Education and Expertise
Andreas Krantz has a diverse educational background. He studied Marketing at Örebro University, earning a Bachelor's degree from 1995 to 1999. He furthered his studies in Digital Communication and Media at IHM Business School, completing a course in Digital Marketing in 2016. Additionally, he studied Artificial Intelligence at Linköping University, achieving a course completion in 2019. He also attended MIT Sloan Executive Education, where he completed a program in Digital Business Strategy in 2020. His expertise includes IT project management and leadership.
Background in Lottery Business
Andreas Krantz has over 20 years of experience in the lottery business, having held various strategic and operative roles. He worked at Svenska Spel in multiple capacities, including Project Manager, Business Developer, and Key Account Manager, from 2000 to 2015. He also served as Head of Product Area & B2B and Sales and Marketing Manager at Kombispel & Nordic Lottery from 2015 to 2021. His background provides him with a comprehensive understanding of the industry.
Previous Roles and Contributions
Before joining Scientific Games, Andreas Krantz held several significant positions. He was a Customer Advisor at SEB from 1995 to 1999 and a Board Member at AIK Handboll for 11 months in 2005. His roles at Svenska Spel included Project Manager and Business Developer, where he contributed to various projects over a span of nine years. His experience in these roles has equipped him with a solid foundation in customer relations and project management.