Aruna Abeykoon
About Aruna Abeykoon
Aruna Abeykoon serves as the Senior Director of Analytics and Data Science at Scientific Games, where he leads a global analytics department and oversees a significant research budget. He has extensive experience in marketing research and analytics, having held various roles at Bally Technologies and contributed to academia as a part-time instructor.
Work at Scientific Games
Aruna Abeykoon has been serving as the Senior Director of Analytics and Data Science at Scientific Games since 2019. In this role, she oversees a global analytics department that manages an annual research budget of $1 million. She leads a team responsible for deploying over 60 research projects annually, focusing on innovative analytics solutions. Prior to this position, she held the role of Director of Global Analytics and Research at Scientific Games from 2016 to 2019.
Education and Expertise
Aruna Abeykoon holds a Master of Business Administration (MBA) from the University of Colombo, where she studied Business Administration and Management from 2000 to 2002. She also earned a Master of Applied Sciences in Statistics from the University of Nevada-Las Vegas between 2003 and 2005. Additionally, she completed a Postgraduate Diploma in Marketing Management at the Chartered Institute of Marketing from 1997 to 2001. Her educational background supports her expertise in analytics and data science.
Background
Aruna Abeykoon has a significant background in analytics and marketing research, primarily within the gaming industry. She worked at Bally Technologies for over nine years, holding various positions including Marketing Analyst, Manager of Marketing Research and Analytics, and Senior Manager of Marketing Research and Analytics. Her experience at Bally Technologies laid the foundation for her current role at Scientific Games.
Teaching Experience
In addition to her corporate roles, Aruna Abeykoon has contributed to academia as a part-time college instructor. She has served as an Associate Faculty at the University of Phoenix since 2013 and previously worked as a Teaching Assistant and Instructor at the University of Nevada Las Vegas from 2003 to 2005. Her teaching focuses on business analytics, market research, and analysis.
Achievements in Analytics
Aruna Abeykoon has successfully led the development of an industry-first machine learning and analytic platform. She has been instrumental in designing and implementing predictive methodologies that have become industry standards. Her contributions to the field of analytics are recognized within the gaming industry.