Christina Hura, M.B.A.
About Christina Hura, M.B.A.
Christina Hura, M.B.A., is a professional in Digital Account Management for Lottery at Scientific Games, where she has worked since 2018. Previously, she held various leadership roles at Verizon Wireless, focusing on customer relationship management and marketing strategies from 2002 to 2015.
Current Role at Scientific Games
Christina Hura currently holds the position of Digital Account Management, Lottery at Scientific Games. She has been with the company since 2018, contributing to the development and management of digital strategies within the lottery sector. Her role involves overseeing account management processes and enhancing customer engagement through digital platforms. Based in Alpharetta, Georgia, she plays a crucial role in aligning digital initiatives with overall business objectives.
Previous Experience at Verizon Wireless
Prior to her current role, Christina Hura spent over a decade at Verizon Wireless in various leadership positions. She served as Director of Customer Relationship Management from 2008 to 2015, where she spearheaded a new business unit focused on transforming customer experience strategies. Earlier, she held roles such as Associate Director of Consumer Marketing and Associate Director of Consumer Marketing Analytics | Insights, where she developed programs that significantly improved customer retention and reduced churn rates.
Educational Background
Christina Hura earned her Bachelor of Arts degree in Industrial and Organizational Psychology from Florida State University, completing her studies from 1990 to 1994. She later pursued a Master of Business Administration (MBA) at Georgia State University's J. Mack Robinson College of Business, graduating in 2002. Her educational background provides a strong foundation for her expertise in marketing and customer relationship management.
Marketing and Operational Strategy Development
During her tenure at Verizon Wireless, Christina Hura partnered with customer-facing channels to develop marketing and operational strategies. These initiatives optimized customer experience and offer acceptance, resulting in significant capital investment savings annually. Her leadership in creating and executing marketing programs contributed to improved customer retention rates and enhanced overall business performance.