Daniel Grim
About Daniel Grim
Daniel Grim serves as the Director of Portfolio Optimization at Scientific Games, where he facilitates operational reviews and aligns gaming strategies. He has a background in marketing and analytics, with previous roles at Credit One Bank, Pinnacle Entertainment, and Ameristar Casino.
Work at Scientific Games
Daniel Grim serves as the Director of Portfolio Optimization at Scientific Games, a position he has held since 2020. In this role, he acts as a liaison between the executive team and property teams, facilitating operational reviews and ad hoc analyses. He is involved in marketing initiatives and ensures alignment of gaming strategies. Grim has contributed to the development of profitability models for marketing promotions and has driven business development initiatives by forecasting expansion opportunities.
Previous Experience in the Gaming Industry
Before joining Scientific Games, Daniel Grim held various positions in the gaming industry. He worked at Credit One Bank as Vice President of Reporting and Analytics from 2019 to 2020. Prior to that, he served as Director of Data Analytics and Business Intelligence at Pinnacle Entertainment from 2014 to 2017. He also worked at Ameristar Casino as Director of Strategic Planning and Analysis from 2011 to 2013, and held multiple roles at Pinnacle Entertainment, including Sr. Marketing Analyst and Consultant in Marketing Strategy and Analytics.
Education and Expertise
Daniel Grim studied at the University of Missouri Trulaske College of Business, where he earned a Bachelor of Science in Business Administration with a focus on Marketing. His studies spanned from 2002 to 2007, providing him with a solid foundation in business principles and marketing strategies that he has applied throughout his career.
Achievements in Data Analytics
During his career, Daniel Grim has made significant contributions to data analytics and business intelligence. At Scientific Games, he sponsored and led the development of a data warehouse and business intelligence platform, which enhanced the company's data-driven decision-making capabilities. He created profitability models for marketing promotions and conducted market feasibility studies, which have improved the effectiveness of marketing strategies.