Ignacio Agustin Herrera Bustos
About Ignacio Agustin Herrera Bustos
Ignacio Agustin Herrera Bustos is a Sales Operations Director with extensive experience in financial management and operations across Latin America. He currently teaches marketing at Pontificia Universidad Católica Argentina and has held various roles in financial planning and analysis throughout his career.
Current Role at Scientific Games
Ignacio Agustin Herrera Bustos serves as the Sales Operations Director at Scientific Games since 2020. In this role, he focuses on driving growth initiatives and maximizing profitability through strategic financial management. He oversees financial operations across multiple countries in Latin America, including Argentina, Mexico, Chile, Peru, Colombia, Uruguay, Paraguay, and Central American countries. His responsibilities include managing relationships with local banks and brokers to support the company's financial objectives.
Previous Experience at Scientific Games
Before his current position, Ignacio worked at Scientific Games as the Senior Commerce Manager for Latin America from 2016 to 2020. In this role, he contributed to the company's operations in the region by focusing on sales strategies and market analysis. His experience in this position laid the groundwork for his subsequent role in sales operations.
Education and Academic Involvement
Ignacio studied at Pontificia Universidad Católica Argentina, where he earned a Licenciado en Economía from 2006 to 2012. He further pursued advanced studies, completing a Curso de Posgrado en Marketing in 2015 and a Doctorado in Administración de Empresas from 2017 to 2019. Since 2016, he has also served as a professor in the Lic. Marketing program at UCA, contributing to the education of future marketing professionals.
Professional Background and Previous Roles
Ignacio has a diverse professional background, having held various positions prior to his current role. He worked at Bally Technologies as a Financial Planning and Analysis professional from 2012 to 2014. He also served as a Transfer Pricing Analyst at Ernst & Young from 2010 to 2012. His experience at Cordial Compañía Financiera S.A. included roles as Senior Planeamiento y Control de Gestion and Lider de Finanzas y Administración from 2014 to 2016.
Focus on Team Development and Analytics
Ignacio focuses on developing a team of business and operations analysts to support business unit leaders with financial information and analytics. His approach emphasizes the importance of data-driven decision-making in enhancing operational efficiency and financial performance across the organizations he has been part of.