Jessica M. Fritz
About Jessica M. Fritz
Jessica M. Fritz is a Senior Manager of Digital Growth Marketing at Scientific Games, where she has worked since 2021. With over 18 years of experience in digital marketing, she specializes in developing strategies that enhance revenue and ROI through creative and analytical approaches.
Work at Scientific Games
Jessica M. Fritz serves as the Senior Manager of Digital Growth Marketing at Scientific Games, a position she has held since 2021. In this role, she focuses on developing and implementing digital marketing strategies that drive revenue and return on investment. Her work is conducted remotely, allowing her to leverage her extensive experience in digital marketing to enhance the company's growth initiatives.
Previous Experience at Michigan Lottery
Before joining Scientific Games, Jessica M. Fritz worked as the Digital Marketing Manager for the Michigan Lottery from 2019 to 2021. During her tenure in Lansing, Michigan, she was responsible for creating and scaling digital marketing programs that aligned with the organization's goals. Her experience in this role contributed to her expertise in developing competitive advantages in the digital marketing landscape.
Education and Expertise
Jessica M. Fritz holds an Associate in Applied Science in Graphic Design from Mott Community College, where she studied from 1999 to 2002. She furthered her education at the University of Michigan-Flint, earning a Bachelor's degree in Visual Communications from 2011 to 2013. Her educational background provides a solid foundation for her skills in digital marketing, creative problem-solving, and data analysis.
Skills in Digital Marketing
With over 18 years of experience, Jessica M. Fritz is skilled in developing digital marketing programs that deliver measurable value. She embraces the integration of creative strategies, data analytics, and technology to optimize marketing efforts. Known for her strategic thinking grounded in analytics, she focuses on enhancing marketing, sales, and service experiences to make engagements more personal and relevant.
Leadership and Team Development
Jessica M. Fritz is recognized for her ability to inspire talent and foster innovation within teams. She thrives in ambiguous situations, applying creative and critical thinking to solve complex problems. Her approach includes building consensus and alignment with cross-functional decision-makers, ensuring collaborative efforts lead to successful marketing strategies.