Liga Magdalenoka Keen
About Liga Magdalenoka Keen
Liga Magdalenoka Keen serves as the Director of International Insights at Scientific Games, where she has worked since 2016. With over 15 years of experience in research across various industries, she specializes in consumer-centric strategies and data analysis.
Current Role at Scientific Games
Liga Magdalenoka Keen has served as the Director of International Insights at Scientific Games since 2016. In this role, she is responsible for the collection and analysis of global research data. She presents the outcomes of this research to inform business decisions. Keen focuses on ensuring consumer-centricity by representing end-users in strategic discussions. Her work involves proposing strategic changes based on insights derived from quantitative and qualitative research projects.
Professional Experience
Keen has over 15 years of experience in leading research projects across various industries. Prior to her current position, she worked at Unilever as a Consumer Insight professional for nine months in 2015-2016. She also held roles at Sky as a Research Manager from 2012 to 2015, and at Welcome to Yorkshire as a Senior Insight Executive from 2010 to 2012. Earlier in her career, she worked at GDF SUEZ Energy UK as a Research & Communications Coordinator and at Lattelecom as a Market Research Expert.
Educational Background
Liga Magdalenoka Keen studied at the University of Latvia, where she earned a Master's degree from 1999 to 2001. She also holds a Bachelor of Environmental Science from Latvijas Universitate, which she completed from 1995 to 1999. Her educational background provides a strong foundation for her expertise in research and insights.
Research Expertise
Keen has extensive experience in both quantitative and qualitative research methodologies. Her expertise encompasses leading research projects that inform business strategies and consumer insights. She has a proven track record of analyzing complex data sets and translating findings into actionable recommendations for various organizations.