Stephanie Lassiter
About Stephanie Lassiter
Stephanie Lassiter serves as the Online Marketing Manager at Scientific Games, where she has worked since 2021. She specializes in customer retention strategies, social media engagement, and campaign performance analysis.
Work at Scientific Games
Stephanie Lassiter has served as the Online Marketing Manager at Scientific Games since 2021. Based in Alpharetta, Georgia, she has been instrumental in enhancing customer engagement and retention through various marketing strategies. Her role involves overseeing multiple aspects of online marketing, including the management of customer relationship management (CRM) budgets across various engagement channels such as email and mobile messaging. She has also contributed to the success of tradeshows through targeted marketing efforts.
Marketing Strategies and Campaigns
In her position, Stephanie has created and implemented nurture campaigns aimed at improving customer retention. She has led segmentation and personalization strategies to tailor customer experiences effectively. Additionally, she has developed and executed account-based marketing (ABM) email campaigns to enhance customer engagement. Her focus on customer-centric marketing has been a key component of her role at Scientific Games.
Social Media Management
Stephanie manages engagement across multiple social media channels, ensuring that content is tailored to meet the needs of the audience. Her efforts in social media management contribute to building brand awareness and fostering customer relationships. She collaborates with partners to create cobranded marketing materials, further expanding the reach and impact of the marketing initiatives.
Data Analysis and Reporting
Stephanie oversees campaign performance analysis and regularly reports key performance indicators (KPIs) to stakeholders. This analytical approach allows her to assess the effectiveness of marketing strategies and make data-driven decisions. By defining strategic goals for digital channels, she leads the CRM team in aligning marketing efforts with overall business objectives.