Janet Standen
About Janet Standen
Janet Standen is a co-founder of MRxPros and Scoot Insights, with over 30 years of experience in consumer and B2B marketing. She has worked across various industries, focusing on brand positioning and innovation, and has contributed to numerous well-known brands.
Work at MRxPros
Janet Standen serves as Co-Founder at MRxPros, a position she has held since 2020. Based in San Francisco, she has contributed to the company's focus on delivering qualitative insights through innovative methodologies. Her role involves engaging with both internal and external audiences to enhance understanding and improve business performance. Janet actively participates in community activities organized by MRxPros, including Tuesday Talks, Fun Fridays, Book Club, and Deep Dive Discussions.
Work at Scoot Insights
As Co-Founder of Scoot Insights since 2015, Janet Standen has played a pivotal role in advancing qualitative research practices. Located in the San Francisco Bay Area, she utilizes a unique accelerated process to gather insights without sacrificing depth. Her focus on human insights has allowed a diverse range of companies to benefit from her expertise in various industries, including technology, healthcare, and retail.
Professional Background
Janet Standen has over 30 years of experience in consumer and B2B marketing. Her career includes significant roles such as Director of Consumer Insights at Instant Insights Lab from 2012 to 2015, and Innovation Strategist at CCD Innovation from 2007 to 2011. She has also worked in various capacities at New Solutions, Coley Porter Bell, and Nestlé. Her extensive background encompasses brand strategy, innovation, and communication.
Education and Expertise
Janet Standen studied at Rosemead School/Guildford College in England. Her educational background complements her professional experience, particularly in brand positioning and innovation. She has been recognized for her contributions to the field, including receiving the President’s Award from the QRCA. Janet is also known for her thought leadership, having authored articles on Agile Development in research and presented keynotes at industry conferences.
Community Engagement and Recognition
Janet Standen is actively involved in community engagement through various initiatives at MRxPros. She has moderated discussions for the QRCA and has been featured in industry articles, including insights on market research predictions. Her commitment to improving business performance through qualitative methodologies reflects her passion for the field and her dedication to fostering knowledge sharing within the community.